Progressive Web Applications, or PWA’s, act live native apps. They come with access from the home screen, full screen viewing, and the ability to browse whilst offline. But they are still websites, accessed directly from your web browser instead of downloaded from an app store.
By bringing the high-converting features of an app to the larger audience on mobile web, we’ve seen a significant improvement in conversion rates for our customers. Plus, PWAs get a healthy SEO boost from Google.